Kōbu Content Creator Program

Drink Kōbu. Share the ritual.

We're inviting a small group of content creators to try Kōbu kombucha powder — on us — and show us how it fits into their day.

The invite

A small circle of content creators. Real reviews. Real reach.

Kōbu is kombucha, refined into a shelf-stable powder — no fridge, no fuss, just stir into water. We're building the Content Creator Program for the small group of voices whose taste and community feel like Kōbu already. If that sounds like you, apply below.

Content creator benefits

What you get when you're in

The Kōbu Content Creator Program is small on purpose. Everyone who joins gets the same starter kit.

Free product samples

Get Kōbu kombucha powder delivered to your door — on us — so you can drink, brew, film, and share.

Discount code for content creators

Share a code with your audience and unlock perks for you and your community once approved.

Feature on our channels

The content we love gets reshared to the Kōbu Instagram, TikTok, and email list — with credit.

Early access to launches

Try new flavors, formats, and limited drops before anyone else and shape what comes next.

Who can apply

We're looking for content creators who —

Kōbu is a small brand. We read every form by hand and pick a small number each month.

  • Content creators who genuinely love better-for-you drinks, wellness, food, or slow living
  • Active accounts on Instagram, TikTok, YouTube, or a publishing platform we can link to
  • Real, engaged community — followers are less important than a real relationship with them
  • Ships to a country we can send samples to (most of North America and Europe today)
  • Comfortable disclosing gifted / partner content per your local advertising rules
VIDEO TIPS

Creating the Video*

While we encourage you to be creative and tailor the video promotion to fit your content style, we strongly encourage you to include our key messaging points.

  • Combination of prebiotics, probiotics, and postbiotics
  • Made from Organic Green Tea Leaves
  • No Vinegar Bite — has the benefits of kombucha without the strong acidic taste
  • Travel-friendly — no refrigeration, glass bottles, or bulky packaging required
  • Low Sugar Alternative — a refreshing kombucha experience with less sugar than many traditional kombuchas
  • Hydration & Wellness
  • Modern Kombucha vs Kōbu Kombucha Powder

*We reserve the right to request revisions or ask you to remake your video if it does not meet our content standards or campaign requirements.

How it works

Four steps from apply to post

No brand deck to read, no long forms to fill.

  1. Apply

    Fill out the short form below. It takes about three minutes.

  2. Review

    Our team reads every form — we look for content creators whose voice fits Kōbu.

  3. Sample

    If it's a fit, we ship you a free Kōbu sample and a content creator brief.

  4. Create

    Share how Kōbu shows up in your day. Tag @enjoykobu so we can reshare.

Content inspiration

Ways content creators show Kōbu

Not a script — a starting point. Your voice is why we invited you.

The morning stir

Slow, sunlit shot of a single sachet blooming into still water.

Ritual reel

A 15-second before / after: dull afternoon to bright refresh in one glass.

Pairings

Kōbu next to your go-to breakfast, workout, or wind-down moment.

Real reaction

First-sip taste test, unscripted, honest — the audience-favorite format.

FAQ

Questions? We’ve got answers.

Am I guaranteed a free sample if I apply?

No. Every form is reviewed by our team and only a limited number of content creators are selected each month. Sending a form does not guarantee a free product, a discount code, or a partnership.

Do I need a minimum follower count?

No hard minimum. We look at how engaged your community is and how naturally Kōbu fits your content more than raw follower count.

How long does review take?

We review forms in batches. If you're selected we'll email you within 1–2 weeks. If you don't hear back in that window, we're not able to move forward this round.

Which countries do you ship samples to?

Most of North America and Europe today. If we can't ship to your country we'll let you know and keep your form on file.

Is this a paid partnership?

The Content Creator Program starts with gifted product. Paid collaborations are offered separately after we've worked together and know it's a good fit.

Ready to try Kōbu on us?
One last thing

Ready to try Kōbu on us?

Send your form — it takes three minutes and every form is read by a person.

Apply for a Free Sample

Forms reviewed. Free samples not guaranteed.